Monthly Archives: July 2009

4 posts

Even The Very Best Are Vulnerable

Came across this notification from Network Solutions this morning pointing to the fact that even the very best ecommerce providers in the industry are vulnerable to criminal activities compromising Network Solutions ecommerce hosting customers. I respect their forensic and remediation efforts, but its time to rethink the paradigm and reinvent ecommerce.

How does an industry sort through fault and remedy the consumers that will eventually be hurt by overall process design that exposes private credit card and personal information? Every day another consumer’s credit is ruined and identity compromised. The source of this type of consumer injury can be months away from the actual impact and never actually be revealed.

I happened to accidently come across this notification from Network Solutions, a company I’ve used for years. I did not receive any proactive notification from them. However, I certainly didn’t miss my daily marketing email from them.

High Traffic Web Application

I’m planning a roll out of a potentially high traffic web application based on WordPressMU next week. Scaling an application requires patience and good humor.

High traffic web applications require two fundamental isues be resolved before exceding anyone’s expectations. The code needs to be optimized for peak performance and web hosting throughput needs design analysis and buildout.

Hosting’s not rocket science. If the code is good (none better or more elegant than WordPressMU) and your application is having problems with:

Shared hosting, try upgrading to Virtual Dedicated Hosting.

Virtual Dedicated Hosting, try upgrading to Dedicated Hosting.

Dedicated Hosting, try upgrading to a higher-powered dedicated server.

High-Powered Dedicated Hosting, it is time to talk with your host about multiple Load Balanced Servers.

Thanks Matt

To We Or Not To We

You might take note that the United States has 20,392,068 single-person businesses, courtesy of smallbiztrends.com 78% of all US business is “I” business not “We” business.

I’m sure you’ve heard about the virtual PBX, web based small business software that allows for a as well as other premium corporate type telephone services. Companies like RingCentral.com pioneered the marketing presentation that allows a single person to appear to be a large business, at least from the telephone perspective.

If a virtual PBX system with voicemail and Internet Fax interests you, try it free today. You will be impressed when your friends have the ability to press 1 for the sales department, press 2 for accounting and press 3 for customer service, all ending up in your voice mail.

It’s no different on the Internet. I’m certain that half of the 20,392,068 single-person businesses have websites speaking about how “we” can get the job done. You most certainly have been to web sites that pump up their online presence with “we are the oldest in the business” or “our customer service is second to none” and “we stand ready to serve you”. What Are We? We are generally one person.

Embrace the fact that as one person, you can get the job done. Write your website in first person. Tell me what makes “you” different. Tell me that “I” can get the job done. When I call you, tell me that “you” need me to leave a message, because you are busy earning your portion of $951 billion dollars a year generated by single person business! I’m trying as hard as I can to earn my portion.